How are Progressive Web Apps helping communities and businesses?
Web developers have probably heard lots of buzz about progressive web apps by now, but why are they important? I'm collecting together stories and examples of how they have helped people, communities and businesses.
Many of them have come from Google's Web Showcase, a great collection of real-world examples and measurements.
Good for people and communities
- Inspire Hub developed an Urgent Notice feature which allowed their clients to get messages out to residents following a natural disaster. With a PWA, they avoided app store approval processes and were able to respond in time to help.
- RioRun deserves to feature here for helping people to get active. It is a very slick virtual audio tour from the Guardian, encouraging users to get out and run. Offline support helps it work well wherever you go.
Good for business
- The Washington Post gained 5x engagement - page views per visit and number of stories read.
- AliExpress gained a 104% increase in conversion rate, 2x more page views and a 74% increase in time spent per session.
- United eXtra Electronics gained 100% more sales and a 4x increase in re-engagement.
- Flipkart gained a 3x increase in time spent and a 40% higher re-engagement rate.
- 5miles gained 60% more conversions and decreased bounce rate by 50%.
I will add further examples to this list as I come across them. If you have a suggestion, please get in touch.
The image used for this post is by Bilal Kamoon, some rights reserved